Vorsorge, Versicherung, Finanzialisierung

Andreas Langenohl


This article deals with recent insurance products aimed at people who
wish to make provisions for themselves or others in the event of death or,
more generally, to ensure the prosperity of future generations. These
products are interpreted as a particular form of the financialization of
households and intimate relationships. However, while the bulk of research
into this phenomenon has emphasized the aspect of the penetration
of such relationships by financial logics, the article approaches these
products as examples of the constitution of financial products based on
moral considerations in the field of intimate (especially: intergenerational)
provision and care. Thus, morality and moral communication in intimate
relationships appear as a condition for the constitution of financial rationalities,
logic, and flows. Conversely, the purchase of financialized insurance
products can be reconstructed as reinforcing moralized forms of
communication, because the sheer possibility of making financial provision
by means of a definitive conclusion of a contract makes scenarios of
social finality - from unresponsiveness to death - the subject of negotiations
between related parties. Thus it is the constitution of financial logics
in terms of morality that gives financial capitalism, by way of providing security,
a significant impulse of legitimacy.



DOI: https://doi.org/10.6094/behemoth.2020.13.2.1047